{"id":611,"date":"2021-09-09T17:23:44","date_gmt":"2021-09-09T16:23:44","guid":{"rendered":"https:\/\/www.aptitude-informatique.fr\/?page_id=611"},"modified":"2021-09-22T14:03:47","modified_gmt":"2021-09-22T13:03:47","slug":"initiationt-au-referencement-internet","status":"publish","type":"page","link":"https:\/\/www.aptitude-informatique.fr\/index.php\/formations\/nos-formations\/initiationt-au-referencement-internet\/","title":{"rendered":"Initiation au r\u00e9f\u00e9rencement Internet"},"content":{"rendered":"
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Telecharger le PDF<\/a><\/p>\n

<\/p>\n

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Tarifs<\/h4>\n

Intra \u00e0 partir de 1400 \u20ac<\/p>\n<\/p><\/div>\n

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Public cibl\u00e9<\/h4>\n

Tout public d\u00e9sirant mettre en place une strat\u00e9gie de r\u00e9f\u00e9rencement web<\/p>\n<\/p><\/div>\n

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Niveau requis<\/h4>\n

Connaissances environnement Windows et de l\u2019environnement internet<\/p>\n<\/p><\/div>\n

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Objectifs formation<\/h4>\n

Apprendre \u00e0 appr\u00e9hender les actions d’un r\u00e9f\u00e9rencement naturel basique.<\/p>\n<\/p><\/div>\n

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Moyens p\u00e9dagogiques<\/h4>\n

\u2022 Grilles d\u2018\u00e9valuation de niveau.
\n\t\t\u2022 Formateurs avec une exp\u00e9riences professionnelles et des comp\u00e9tences p\u00e9dagogiques
\n\t\t\u2022 6 personnes maximum \/ stage
\n\t\t\u2022 1 ordinateur par personne
\n\t\t\u2022 Chaque notion est expliqu\u00e9e au tableau et suivie imm\u00e9diatement d\u2019un exercice pratique.
\n\t\t\u2022 Les exercices \u00e9voluent en difficult\u00e9 au fur et \u00e0 mesure du stage.
\n\t\t\u2022 Un support de cours sera remis \u00e0 chaque participant en fin de formation.
\n\t\t\u2022 Assistance t\u00e9l\u00e9phonique gratuite.<\/p>\n<\/p><\/div>\n

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Dur\u00e9e de la formation<\/h4>\n

De 21h \u00e0 35 heures<\/p>\n<\/p><\/div>\n

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Contact<\/h4>\n

APTITUDE INFORMATIQUE<\/h3>\n

22 rue du Bignon – 35000 – RENNES<\/p>\n

02 99 26 31 57<\/p>\n

contact@aptitude-informatique.fr<\/p>\n<\/p><\/div>\n

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D\u00e9lai d\u2019acceptation<\/h4>\n

Mise en place de vos cours d\u00e8s acceptation du financement.<\/p>\n<\/p><\/div>\n

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Accessibilit\u00e9 Handicap\u00e9<\/h4>\n

Conditions d\u2019accueil et d\u2019acc\u00e8s au public en situation d\u2019handicap en fonction du lieu d’accueil du client.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

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Bons et mauvais usages du r\u00e9f\u00e9rencement naturel<\/h4>\n

Terminologie
\n \tWhite Hat\/Black Hat
\n \tLes re\u0300gles a\u0300 respecter
\n \tLes actions a\u0300 e\u0301viter
\n \tPanda, Penguin et les autres<\/p>\n

Les actions de r\u00e9f\u00e9rencement<\/h4>\n

Aspects multifactoriels du r\u00e9f\u00e9rencement L\u2019importance des audits
\n \tNormes W3C et WAI
\n \tBalises de r\u00e9f\u00e9rencement
\n \tDuplicate content et redirections
\n \tLes actions directes vs indirectes
\n \tLes actions sur le site : code vs contenu Les actions sur la toile : netlinking, r\u00e9seaux sociaux\u2026
\n \tImpact du r\u00e9f\u00e9rencement payant sur le r\u00e9f\u00e9rencement naturel ?
\n \tVeille webmarketing et veille concurrentielle\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Telecharger le PDF Tarifs Intra \u00e0 partir de 1400 \u20ac Public cibl\u00e9 Tout public d\u00e9sirant mettre en place une strat\u00e9gie de r\u00e9f\u00e9rencement web Niveau requis Connaissances environnement Windows et de l\u2019environnement internet Objectifs formation Apprendre \u00e0 appr\u00e9hender les actions d’un r\u00e9f\u00e9rencement naturel basique. Moyens p\u00e9dagogiques \u2022 Grilles d\u2018\u00e9valuation de niveau. \u2022 Formateurs avec une exp\u00e9riences
+ Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":508,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-611","page","type-page","status-publish","hentry"],"yoast_head":"\nInitiation au r\u00e9f\u00e9rencement Internet - APTITUDE INFORMATIQUE<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Initiation au r\u00e9f\u00e9rencement Internet - APTITUDE INFORMATIQUE\" \/>\n<meta property=\"og:description\" content=\"Telecharger le PDF Tarifs Intra \u00e0 partir de 1400 \u20ac Public cibl\u00e9 Tout public d\u00e9sirant mettre en place une strat\u00e9gie de r\u00e9f\u00e9rencement web Niveau requis Connaissances environnement Windows et de l\u2019environnement internet Objectifs formation Apprendre \u00e0 appr\u00e9hender les actions d’un r\u00e9f\u00e9rencement naturel basique. 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